Anything is possible
// Production lines
Not software projects: businesses. We build new products and productised services, usually alongside someone who knows the problem inside out, with software, data and agents at their core.
What we look for
Every vertical has a painful, manual process that everyone just puts up with. That is where we start: a focused solution to a specific pain.
Don't turn up empty-handed. A new service should launch with working software that delivers value to its first customer on day one.
Validating a business used to take months and a big budget. We put real software in front of real customers in weeks, not quarters.
You know the problem inside out but have no one to build it. You bring the domain, we bring the product, the build and the launch.
Your best people are the bottleneck. We productise what they know so it reaches every customer, not just the ones they have time for.
Every new client means another hire. Agents take on the repeatable work, so margins grow with revenue rather than team size.
Most industries sit on data nobody can make sense of. Turned into clear answers, it becomes something customers will pay for.
Whole sectors still run on spreadsheets and inboxes. That friction is the opening for a better product.
// Now in production
Know whether AI is really making your teams better
TL;DR Shows product and engineering leaders where their teams are strong, where they are stuck, and how AI is changing the way work gets done, so time and money go where they make a difference.
See how your company really works before you change it
TL;DR Everyone is interviewed privately about their part of the business. Their answers become one map of how work actually flows, which leaders then challenge and prioritise together before investing in AI.
Stop planning people and budgets in spreadsheets
TL;DR Keeps who works on what in step with budgets and forecasts for product and technology teams. One version of the truth, with snapshots over time and a full audit trail, instead of ten competing spreadsheets.
Answers from your business data, without a data team
TL;DR Connect the databases you already have, ask questions in plain English, and build dashboards the whole company can use. No per-user fees, and you can run it yourself.
Let the people closest to a problem build the app that fixes it
TL;DR Anyone in the company can describe the app they need and watch it get built, while IT keeps control of sign-in, security and approvals. Every app goes live through the same safe path.
Know your furniture fits before moving day
TL;DR Sketch or upload a floor plan of your new home, list the furniture you own, and arrange it room by room to see what fits, and what to sell, before the van arrives.
An AI teammate that keeps software moving while you sleep
TL;DR It sorts incoming issues, reviews changes and fixes problems while the team is offline, with people approving what matters. It runs on your own infrastructure, so your code and data stay yours.
Launch a new software product without rebuilding the basics
TL;DR Sign-in, teams, permissions, an AI assistant, dashboards and background jobs come ready-made, so a new product can spend its time on what makes it different from day one.
Give your customers answers from their own data
TL;DR Software companies use it to add dashboards, reports and AI-powered questions inside their own products, so customers can explore their data themselves instead of asking for another report.
Understand how customers use your product, and own the data
TL;DR Track what people do in your product and keep every event in your own cloud account, rather than paying a third party to hold it for you. An open-source starting point you deploy yourself.
The next card in this grid could be yours
TL;DR Know a problem inside out? Let's build the business together, or get our help with the strategy and execution of your productised service.
// Who runs the factory
I believe AI's impact on product development will follow Jevons paradox: as building software gets faster and cheaper, we won't build less of it. We'll build far more.
The demand is already there, in problems that have never been solved because the people who understand them best had no way to work with people who could build a solution cost-effectively or quickly enough. Connect deep domain expertise with experienced builders, and those problems become solvable. New businesses can be launched.
So let's solve them.
Infinite Product Factory is led by me, Clifton Cunningham. I've spent 30 years building products and leading the teams that make them. I built and sold my first startup, moved across the world, and went on to lead technology teams at the Daily Mail, Tes, Infinitas and Nearform. Now I'm back in East Sussex, doing what I love most: building things that solve real problems for real people.
// Incoming transmission
Got a problem worth solving? We're always open to a conversation about it, whether that leads to building something together or helping you shape your own.
Collaborate
You know a problem inside out and want to turn it into a product or productised service. Let's explore building it together.
Let's collaborateConsulting
You're creating a productised service offering and want help with the strategy, the execution, or both.
Talk consulting